We never planned to make our jobs harder. But somewhere between chasing new tools, planning for problems that may never come, jumping on every trend and trying to prepare for every future scenario, we lost our way. Today, building software isn't just complex. It's exhausting.
The worst part? We did this to ourselves. Our habits, our pride, and our fear of missing out push us to add more and more, even when less would serve us better.

But what if we chose another path? What if we stopped and asked: "How simple can this be?" Not simple as in easy or limited, but simple as in clear, focused, and built to last.

This keynote isn't about magic fixes or secret frameworks. It's about seeing that simplicity is both a choice and an opportunity. It takes discipline, creativity, courage, and sometimes more work than the complex path.
We'll explore why we tend to overcomplicate things and how to practice simplicity through Focus on what truly matters, Subtract what doesn't, and Master what remains.

The next big shift in software won't come from AI or the next shiny tool.
It will come from how we use them, and it starts with the next decision you make.